When Douglas Elliman acquired a smaller, local brokerage in Boston, the challenge became how to illustrate DE’s reached expanded beyond New York City.
By playing on Boston’s historical roots—and adding a real estate spin—the team showcased how the two could come together to deliver.
Creative Direction by Michael Hardman
Art Direction by Daniel Jones
Photography by Fahnon Bennett
In 2019, Douglas Elliman set out to rethink their annual, company-wide conference.
Starting with a new name, Elliman Summit, the event was a 3-day learning and networking opportunity for DE agents from across the country.
Role: Responsible for event naming, positioning, and writing all digital and print marketing assets for event promotion including: website, emails, social media, and event signage.
Creative Direction by Michael Hardman
Art Direction by Daniel Jones
Senior Designers Kylene Yen, Caitlin Tolchin and Ivy Ocampo
Event Production by Viva Creative
Event Photography by BFA
Tiffany re-launched their fragrance in late 2017. In doing so, it required a complete refresh of the language, design, and fragrance itself. The new vision for the product was inspired by archival influences, while maintaining a modern and vibrant scent—this attitude translated to the marketing materials, as well.
Role: Tiffany.com, digital advertising, email marketing, signage for press preview, and catalogues.
Chief Creative Officer Reed Krakoff debuted his first collection, Tiffany Home & Accessories, in 2017. Working in partnership with the entire organization, the copy team was responsible for developing positioning, marketing, and product descriptions in preparation for the launch.
Role: Product descriptions for each of over 100 new products, printed catalogue, Tiffany.com, and digital advertising.
Every year, Tiffany’s designers take only the most beautiful and precious stones and turn them into a high jewelry collection, known as Tiffany Blue Book. The design and copy must be reflective of both the theme and the striking beauty of the jewelry itself.
Role: Tiffany.com, digital advertising, email marketing, product description, caseline signage, gala collateral.
Latch Manager, the company’s web-based property management tool, is the system customers use to assign and adjust access for residents, guests, and building staff.
To create a comprehensive training program for new customers, I worked with the Design team to create five new training videos and five new Support pages to provide customers with a well-rounded training experience, and with assets that they could reference in the future.
Role: Script writer and content writer, and project management.
While at Tiffany & Co., I was responsible for writing almost every marketing email that was deployed globally. That included writing emails for global marketing campaigns, like Christmas or Valentine’s Day, along with collection-specific emails, drip campaigns, and triggered emails.
I worked closely with our CRM team to A/B test copy, understand what preformed best, and adjust future content based on those results.
