LA MER
THE REJUVENATING NIGHT CREAM

In 2024, La Mer launched its first-ever nighttime moisturizer: The Rejuvenating Night Cream. The goal of the debut campaign was to capture the energy and the night through dynamic visual design and energetic copy and content. In partnership with the executive director of copy, I helped to develop the campaign concept and messaging direction. Once finalized, I was responsible for translating the concept across the 360-degree campaign across digital, social, and video to capture the science of sleep and showcase The Rejuvenating Night Cream’s powerful restorative properties.

VIDEO

PRODUCT PAGE

SOCIAL

LAMER.COM