LA MER
MOTHER’S & FATHER’S DAY
I was tasked with concepting and writing a Mother’s & Father’s Day campaign that captured the unwavering love between parents and their children—and how the gift of La Mer perfectly represents that deep bond. By capitalizing on La Mer’s iconic moisturizers with a powerful campaign headline and elevated-but-playful copy, we created a campaign that was equal parts beautiful, sentimental, and representative of La Mer luxury.