GENAISSANCE DE LA MER
THE SERUM ESSENCE

In 2024, La Mer relaunched one of the treatments in its most exclusive collection: Genaissance de la Mer™. The new Serum Essence campaign required a specific blend of aspirational storytelling, science, and product claims to attract La Mer’s highest-end customer and stay true to the franchise. In partnership with the executive copy director, I helped to develop 360-degree campaign assets—including video, digital, print, and social—that allowed the audience to immerse themselves in the rare ingredients and exquisite craftsmanship of Genaissance de la Mer.

Video

LaMer.com

Emails

Social

DIGITAL ADVERTISING